The world wide web is a scary place to enter as an individual, and even scarier as a brand. Add to that the daunting surge of social media, and you may wonder how you should tackle the task of online marketing and PR.
Where do you start, what should you change and what can you do better to ensure optimal brand representation and customer engagement in the online world?
I’ve highlighted a few pointers below which could help you get from good to great. (more…)