If you’re a copywriter used to working on the print, branding or entertainment spheres, chances are you find SEO a bit tricky. If, on the other hand, you are a digital specialist, you may find that editors tend to reject your content compiled or written outside the jurisdiction of uncle Google.
That’s because proper writing and SEO find themselves at opposite ends of the writing spectrum. Their contradictory goals may make it hard to choose which is best – readability or searchability? Language specialists and techies have been bumping heads for a while, and unfortunately the only loser is language. For now.. (more…)